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Are you stressed about pricing, confused about how to approach it, and waiting for someone to tell you it is okay to charge more? You’re not alone. But you can raise your prices with confidence. In fact, you should raise your prices. And no, you are not going to lose everyone when you do. But before I get into the how, I want to talk about why we avoid it for so long. Pricing paralysis is real and it makes sense. There is a particular kind of anxiety that comes from being a s

What separates the stylists who grow from the ones who stay stuck? I have thought about this for years. I’ve watched a lot of careers expand in this industry, and I’ve lived through many iterations of my own growth. In my opinion, it is not talent. It is not working the hardest. It is not even who you know. It is the willingness to be seen before you feel ready. The stylists who grow do uncomfortable things on purpose. They post the video even when the lighting is not perfect

There is a question I get at almost every single class I teach. Someone raises their hand or writes it on a post-it note. It goes something like: how do you do it all? How do you balance your clients, your education, your social media, your family, without losing your mind? I always pause before I answer because the honest answer is not what they expect. I don't do it all, I do what I decided mattered. Everything else is on a waitlist. Burnout is not a hustle problem. I hear

I just got back from Orlando. I stood on Danger Jones’ main stage, spoke in front of a room full of hairstylists, and held my own next to people I genuinely respect in this industry. And the whole time I was up there, I kept thinking about you. Maybe you’re the salon owner who went to three classes at the show, came home fired up, and then Tuesday hit and it was back to reality. Or maybe you’re the stylist at home who watched my Instagram stories without the revenue to buy th

I wish you could have met Erin Ray from a few years ago. Maybe you did, but allow me to reintroduce you. I was struggling in my basement salon suite as a mom to very small kids and all of the growth I had chased started to feel like it was chasing me. I now own a full-blown 3,500 square foot space with multiple suites and a head spa. I travel throughout the year, speaking on stages for the brands I believe in. I also teach in salons with my own independent education, and last

Let’s get one thing straight:I did not start this journey with a business degree, a perfect plan, or a Pinterest-worthy salon...

If you've ever thought, "Who am I to teach anyone anything?" Girl, same. When I started teaching in-person classes, I was terrified. I...

Let’s cut the fluff. Because the truth is: I didn’t grow my salon, brand, or classes through aesthetic perfection or going viral. I built...