The “Blendy Business” Blueprint: My No-Fluff Approach to Social Media, Clients & Classrooms

erinrayhair
Jun 16
2 min read

Let’s cut the fluff.

Because the truth is: I didn’t grow my salon, brand, or classes through aesthetic perfection or going viral. I built it step by step with a framework I now call Blendy Business. If you’ve ever felt overwhelmed by the pressure to "show up perfectly" online, this one's for you.

Whether you’re just starting to post consistently or you're ready to attract your dreamiest clients yet, here's the real, practical stuff that helped me build my business without burning out.

Step 1: Get Clear on YOU

Before you post another thing, start here:

Who are you? (Specialty, location, values, vibe)
Why do you do what you do?
What makes you a magnet for your kind of people?

This is your foundation. Without it, your content feels like you're shouting into the void.

Step 2: Nail the Client Experience

Blendy Business isn’t just about content, it’s about consistency. The best marketing tool? A killer client experience.

Simplified, this looks like:

Online booking (hello, boundaries!)
Automated confirmations/reminders
Consultations that convert using my "Make-It-or-Break-It" method

Great hair gets clients in the door. Great systems keep them.

Step 3: Post with Purpose

No more "just winging it."

Here’s what I focus on:

EDUCATE: Teach about your services.
ENGAGE: Ask questions, get curious.
ENTERTAIN: Share real life and humor.
EMPOWER: Make people feel seen and welcome.

Social media isn’t just for stylists. It’s for the community you serve.

Step 4: Capture the Right Content

Photography doesn’t have to be overwhelming. I focused on:

Clean backgrounds
Portrait mode
Consistent lighting
Apps that make editing content easy: Snapseed, Lightroom, AirBrush

Don’t let aesthetic stress keep you from showing up.

Step 5: Expand Your Reach

The game-changer? Outreach.

I tagged every brand I used
I used stories to pull back the curtain
I made reels that felt natural (not cringey)
I said ‘yes’ to education invites before I felt ready

You don’t need to go viral. You need to be visible to the right people.

Final Word:

A solid plan takes off the perfectionism pressure and allows you to build intentionally!

Blendy Business helped me:

Show up consistently.
Book clients I love.
Say yes to continued growth through education.

Want help building this for yourself?

Join the waitlist for my next Blendy Business class